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Ihr Ziel ist es, das Surfen zurück in den Ozean zu bringen und junge Menschen zu ermutigen, ins Wasser zu gehen und alles zu genießen, was es zu bieten hat. Einen Lebensstil für die Jugend von morgen zu retten, S-A-L-T-Y. CJ war schon immer extrem demütig gegenüber seinem Umfeld. Die Surf-Gemeinschaft gab Hobgood und seinen Partnern von Salty Crew einen Sinn und ermöglichte ihnen, ihre größten Träume zu verwirklichen. Die Mitglieder von Salty Crew streben danach, ihren Freunden in der Surf-Gemeinschaft etwas zurückzugeben. Nachdem sie von der Industrie zerkaut und ausgespuckt wurden, wollte Salty Crew einen Zufluchtsort für andere Surfer schaffen. Während das Unternehmen wächst, hofft es, Surfer zu sponsern und ihnen Arbeitsplätze anzubieten. Heute hat sich Salty Crew in neue Gebiete ausgedehnt. Die Outdoor- und Angelmärkte unterstützen die Marke weiterhin. Von der Westküste ausgehend hat sich Salty Crew auf andere Orte wie die Rocky Mountains, den Mittleren Westen und Kanada ausgedehnt. Sie forschen und entwickeln die Marke weiter, um so viele junge Menschen wie möglich zu erreichen. 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