Colorful Standard - Men

Minimalist, colorful, and quality-focused, Colorful Standard offers a wardrobe of men's essentials: t-shirts, sweatshirts, hoodies, pants... easy-to-wear pieces designed to fit into any style.

Why we love Colorful Standard at Atalante

• Sustainable materials: certified organic cotton bases (depending on the item) and a more reasoned production logic.
• Garment-dyed: clothes are dyed after construction for a deep color and vibrant finish.
• Pre-washed: for a soft feel and more stable wear, wash after wash.
• Made in Portugal: production in a controlled circuit, with a real focus on quality.

For everyday wear

Whether you're looking for a perfect plain t-shirt, a crewneck that fits just right, or a hoodie that's easy to layer, Colorful Standard ticks all the boxes: clean cut, varied colors, and solid finishes. The idea: buy less, wear more.

Sizing advice

Most items are true to size. For a looser fit (oversized/layering look), go one size up. For a closer fit, stick to your usual size.

Explore the Colorful Standard Men's Atalante selection and find your essentials: t-shirts, sweatshirts, hoodies, and everyday bottoms — in colors that last.